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Coaching Services

Overview

Coaching is a powerful and cost-effective training intervention that can take place formally or informally in the workplace. It can be used to:

  • provide training to employees on a one-to-one basis by means of guided demonstrations, job shadowing, and practicums
  • support a post-course strategy in which employees practice recently learned skills and knowledge
  • support self-directed learning plans
  • enhance employee performance and growth

BrainWave Solutions can provide your organization with the training and tools to implement successful coaching programs for both post-training practices and human resource development.

We design performance- and outcomes-based coaching strategies and plans, either as stand-alone training interventions or as part of a larger, integrated training solution.

We can also design customized training in coaching skills for novice coaches.

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Benefits of Coaching

As Part of a Post-course Strategy

The immediate benefit of a post-training coaching program is improved employee performance of the tasks addressed during training.

Coaching fosters mastery of newly acquired skills through the support and guidance of an exemplary performer. For this reason, and where resources are available, BrainWave may suggest inclusion of a structured suite of post-course activities to ensure learning transfer and skills retention. This ensure that employees:

  • learn how to perform real-world tasks in their daily work environment
  • receive performance enhancement tips and techniques that come only from experience

In Support of a Self-directed Learning Plan

Coaching is the best support strategy for self-directed learning activities, including self-instruction, on-the-job training, and self-paced instruction. Coaches provide learners with:

  • answers to questions not addressed in the reference and learning materials
  • modelling of appropriate responses and behaviours
  • opportunities for discussion of complex or ambiguous issues
  • guidance in further reading or research
  • demonstrations of, and guidance in, specific tasks and procedures
  • feedback on performance in knowledge tests and practices
  • motivation and support during the learning process

As Part of a Performance Enhancement Strategy

Coaching delivers major benefits when employed as a non-training strategy for performance enhancement, offering an effective way to discover and nurture employee interests, strengths, and commitment.

Because coaching is a one-on-one activity, it can be used to maximize the development of a company’s intellectual capital by supporting and encouraging each employee’s process of self-discovery and professional development.

Other benefits of a coaching strategy include:

  • improved relations between employees and management
  • employee performance that exceeds company standards
  • increased buy-in to company mission and goals by employees (who feel they are active participants in decision-making about their roles in, and contributions to, the enterprise)
  • increased willingness to participate in change and improvement drives

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When to use

A coaching strategy may be a particularly viable alternative when:

  • an organization needs to transfer valuable skills and knowledge from master performers to new hires or junior staff
  • training will be delivered on a one-to-one basis
  • training includes a post-course strategy
  • training is by means of self-directed learning

Effective use of resources

Coaching is a skilled activity that requires training, experience, and sensitivity to be done well. The most effective coaches will be exemplary performers with strong interpersonal skills. Potential coaches may be drawn from among an employee's colleagues, managers, or supervisory staff.

Using exemplary performers as coaches:

  • maximizes transfer of valuable, undocumented real-world expertise to junior staff
  • reduces the need for additional staff to manage certain training activities
  • replaces costly classroom training with modularized, self-directed just-in-time training

Coaching requires considerable investment of time and resources, and we realize that it may not be economically feasible for you to implement a full-fledged coaching program.

It may be possible, however, to create microcoaching and microtraining activities that provide employees with essential guidance on an as-needed and just-in-time basis without draining the valuable resources of master performers and managers.

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Why Us

BrainWave team members have decades of experience in the design and delivery of a wide range of training solutions, including coaching programs.

We have frequently built in coaching programs as part of the train-the-trainer component of large training projects.

We have designed courseware and coaching job aids for novice coaches in heavy industry, telecommunications, and public administration sectors.

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