If your site is not getting the results you expected, perhaps it
needs an overhaul. When budgets don't permit full-scale user testing,
consider our content review and editing service. A quick evaluative
review — essentially a user test employing BrainWave personnel
as proxy users — can identify communication glitches and functionality
issues with minimal fuss and bother.
Perhaps your site needs a content edit for improved conciseness and readability, or brand new content developed. It's nearly always a mistake to assume you can simply slap existing print material online, unchanged. Tap our extensive experience in writing for and about the Web to ensure that your content is well crafted and that your site isn't unwittingly turning users off.
BrainWave focuses not on Web design, but on content. We offer a range of content services, including:
- content review — essentially a quick proxy user test
- copy edit — for grammar, spelling, style, consistency
- usability edit — as per Jakob Nielsen and others
- conciseness edit — to shorten and punch up content
- substantive edit — extensive re-working of existing material
- writing services — when you require completely new content
A usability review or edit of your site content offers many benefits, including:
- clients will find what they need quickly
- clients will experience less confusion and/or frustration
- clients will no longer be left guessing
- clients will waste less time
- clients will be less likely to click away to your competitor
- clients will be more likely to complete transactions
- clients will be more likely to return to your site
- clients will generate fewer complaint or nuisance calls and emails
- you will experience enhanced credibility
Anyone can build a web site, but few companies specialize in usability consulting. Organizations that have hired BrainWave to evaluate and/or overhaul sites for improved conformity with current usability standards and practices have been delighted with the results.
BrainWave principal Pam Blackstone is especially known for her expertise in this area. She has written and taught extensively on the subject and has developed content for government and corporate sites, e-zines, Intranets, and popular destinations like FutureShop.com.
BrainWave also has access to an extensive network of other professional writers
we can call upon, should we need to accommodate high volume, tight
deadlines, or other demanding project requirements.
What if I need to collect user data? ...
Example projects:
